resume writing marketing

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Resume writing marketing

The resume writing landscape has changed a lot in recent years. The advent and rampant use of ATS scans can make this seemingly simple task feel overwhelming. Many people now turn to resume writing professionals. How do you know which resume writing service is best for you? At Zipjob, we have a whole team of career experts who have practical experience in the marketing industry and have spent years crafting compelling marketing career documents.

Briefcase Coach. Chosen Resume. The Lettersmith. Post Up Careers. Resume Assassin. They each tout their product or service as the best. This is especially true for a marketing resume as marketing and branding go hand in hand. A professional resume writer in the marketing industry must understand how to fuse hard skills like SEO, data analysis, target market, content management, and customer relations with soft skills like tenacity, adaptability, and a strong work ethic.

Zipjob partners with clients of all levels entry-level to executive and uses cutting-edge technology to propel their clients past ATS scans. It employs resume writers from every industry--including marketing--who incorporate real-world experience and knowledge in constructing ATS optimized resumes that impress hiring managers. Visit ZipJob or Get a free resume review.

Briefcase Coach specializes in writing executive level resumes for Fortune marketing roles, but it has services for every career level. With the understanding that searching for a job is stressful, overwhelming, and tiring, Briefcase Coach partners with you from consultation until you land your dream job. The ultimate goal for Briefcase Coach is to help you climb the ladder of your marketing career. Visit Briefcase Coach.

Chosen Resume is dedicated to telling your marketing career story in a way that makes you stand out from the crowd. By focusing on accomplishments, Marni Vyn helps you articulate your unique brand. Visit Chosen Resume. Klaxos has been in business since and has been involved with the career advancement of over 5, professionals worldwide. Not only do they fully understand the ins and outs of getting your marketing resume past an ATS scan, they are dedicated to helping your LinkedIn profile stand out among the hundreds-of-millions LinkedIn users.

Visit Klaxos. Deborah L. In fact, she sits on the certification exam board and empowers new resume writers with skills for success. Deborah has partnered with thousands of clients to produce well-written and well-designed personal career marketing documents including resumes, cover letters, LinkedIn profiles, and thank you letters. So take a look back at the work you did in your last or current role and make sure you quantify your successes. Depending on the role, attractive resume formatting could just be a nice-to-have or it could be critical.

Make it count. Mastery of Microsoft Office is pretty much a bare-minimum skill for any marketing job, so think bigger. Try not to be too vague or general in this section. This is key! List any degrees you have, where you got them and when. Seriously, just leave all this out. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

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You may also want to include a headline or summary statement that clearly communicates your goals and qualifications. The following Marketing resume samples and examples will help you write a resume that best highlights your experience and qualifications.

If you're ready to apply for your next role, upload your resume to Indeed Resume to get started. Passionate and focused Marketing Executive with three years of experience carving out new markets that quickly develop a desire for products ed by a sharp team.

Diligent and organized Marketing Agent with 15 years of experience creating brands and breaking ground in new markets that result in tremendous corporate sales. Indeed Home. Find jobs. Company reviews. Find salaries. Upload your resume. Sign in. Marketing Resume Samples Writing a great Marketing resume is an important step in your job search journey. Are the details you want hiring managers to know about you easy to consume? Do you use concise sentences to convey your performance and accomplishments?

Are your verb tenses consistent except for current positions? Is your language overflowing with buzzwords, or does it sound natural? Are you making sure to use first-person without using "I" or "my"? See 11 in this blog post to understand why that's not okay. Hiring managers want to know if you'll need to relocate. If you already live near the company's office, great! If you would need to relocate, then it gets a little more complicated. Technically, hiring managers can't legally ask you directly where you live -- but omitting location will raise eyebrows.

Even P. If you do need to relocate, you should still include your current, out-of-town address on your resume, but be prepared to answer relocation status questions in an interview. If the company doesn't offer relocation packages, will you be able to afford taking the job and moving anyway? If not, you may be wasting time.

In most cases, your degree should make sense for the role. Hiring managers are looking for the tie-in; what's relevant about what a candidate's done in school. That doesn't mean only marketing majors can apply to marketing jobs -- marketing teams might hire someone who came out of creative studies like liberal arts, graphic design, or writing. An engineering team, on the other hand, probably won't hire someone without a computer science degree. It also depends on how successful you were at the school you attended.

While there are some hiring managers who only give interviews to graduates of top-tier schools, most say it helps to go to a top-tier school, but it's certainly not a deal-breaker if you went to a lower-tier school or community college. A community college graduate with a 4.

Speaking of GPA -- when to take it off your resume is subjective. If your GPA was below a 3. If you did well in school but had lackluster job prospects following graduation because of, say, a bad economy, you could definitely leave it on longer.

Three to five years after college or graduate school graduation, you can move your "Education" section to the bottom of your resume -- unless you connected with someone through an alumni network or if you know an executive there also went to your school. Want to take your marketing education to the next level and make your resume even more appealing to potential employers?

Become a certified inbound marketing professional with HubSpot's free marketing certification. Hiring managers will look at where you've worked before do they recognize the company names or know anyone who works there? Yes, people tweak their titles at previous companies to more closely match the positions they're applying for.

If you do this, your "new" title should be close enough to what you really did that if someone were to call and check a reference, they wouldn't be dumbfounded. Each position you've had should be accompanied by no more than five to six bullet points. Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first.

Paragraphs are a big no-no. Luckily, you work in a profession where everything can be measured and analyzed, which means it's relatively easy to tell an impressive story of success. Think about all the ways your work can be quantified through hard data and then fill your resume with action-packed bullet points that convey the value you've added. Focus on accomplishments first before responsibilities and duties. If you had a senior management role, include the number of people you managed.

If you built a program from the ground up, call that out. Also, include goals and metrics that hiring managers can use to compare you against other candidates, and make sure those metrics make sense so you don't confuse the hiring manager. Run the metrics by your mom. I'm serious. If they make sense to her, then they're all set.

If not, then you weren't clear enough and you need to tweak the language. Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. Once you have a list of your results, choose the best four or five and turn these into bullet points like these:.

If you want more examples of actionable data points, download these free resume templates. Hiring managers look for job hopping and large gaps in employment, which are both red flags. Job hopping is a sign of failure to commit, a quality no one wants at their company. A word of advice: You should try to stay at every job for at least a year, preferably two or more years. Otherwise, it's a red flag.

And if you took longer than six months off of work, MacIntyre suggests you explain the gap on your resume. If it's something like teaching or the Peace Corps that you can describe like a job, then you can insert it into your resume just as you would any other position:.

If it's something like traveling abroad or taking time off for family or personal reasons, you can simply add it in italics of parenthesis. Whether you include interests and hobbies on your resume depends on the company and the job. If you're applying for a creative role, hobbies like photography and painting could be interesting to an employer.

If you're hiring for an accounting role, then a hobby like skydiving wouldn't be good to include -- hiring managers might categorize you as a risk-taker, and do they really want a risk-taker managing their money? If you know the culture embraces unique individuals that have a broad background and set of interests, then it could be useful information. But conservative organizations probably don't care what you do in your free time -- in fact, they could interpret outside hobbies as distractions.

Companies with cultures like HubSpot's want their employees to have some personality and invest in outside interests. So if you're applying to join that kind of culture, an "Interests" or "Hobbies" section could benefit you. Me too! Which mountain do you go to? And check out HubSpot's culture code if you haven't already. In fact, we recommend skipping these altogether. Frankly, they're irrelevant -- not to mention way too easy to screw up. I've spoken with HubSpot recruiters about numerous times where candidates put the name of another local company on there -- huge mistake.

Be sure to change these skills for each job and use the job description as a guideline. Don't plagiarize the job description by any means, but you can pull out key phrases. For example, in the example below, one of the listed skills is "Deep understanding of the consumer lifecycle. Pro Tip: Although you should leave this section off your resume, you should have something in the 'Summary' section of your LinkedIn profile.

Focus this section on specific skills and achievements. It's a good place to put a link to your portfolio, blog, SlideShare presentations, or examples of work you've created like open-source code. Use that space to talk about specific achievements from previous roles, awards you've won, or projects you've worked on.

When I first heard this tip, I immediately took "emergency medicine" off of mine. Cover letters vary in importance, depending on industry, and even on individual company. Here at HubSpot, we phased out requiring one -- and instead ask candidates thoughtful questions during our application and interview process.

Many companies that require you to write a cover letter will read it, but they'll focus mostly on your resume. With this in mind, include important details on your resume, like gaps in employment, rather than relying on your cover letter -- which may never get read -- to explain it. And reallocate those hours you plan to spend writing and perfecting your cover letter to writing and rewriting your resume. Your resume is the most important tool in the first stage of the application process, so spend a lot of time on it and ask multiple people to critique it.

As a marketer, you have a talent for communication and a solid understanding of what makes people buy. The good news is that by applying this knowledge to your own resume, you can easily stand out from the crowd. Editor's note: This post was originally published in July and has been updated for comprehensiveness.

Originally published Feb 18, AM, updated March 12 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Marketing Sales Service Website. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news.

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Start building your resume here. Don't have experience? Use a resume objective. It works best for career changers, fresh graduates, and those seeking a new niche. Performance marketer passionate about KPIs and growing customer base. Seeking to leverage strong knack for quantitative measurement, data visualization and results tracking to gain experience with MC Crates.

Lots of online experts say to skip the resume summary or objective in a digital marketing resume. What they mean is, don't make it generic. Your resume should do just that. Want more advice? Need more professional resume examples?

In fact, she'd rather hire one digital marketer with the right experience than ten with all the education and credentials in the world. Start by fully researching the company and job. Then take a look into your past and ask, "Do I fit this company like Nike fits the swoosh?

In your marketing resume, list your most recent experience first. Make each position a value proposition. Quantify your achievements with metrics that build your case. I'll show you how in a minute. See the two product marketing manager resume samples below. The experience section below is tailored for a digital marketing manager resume. The position calls for skills in branding and handling distributed platforms. It also values increasing conversions and decreasing churn.

Tip: the first marketing manager resume example uses action words like spearheaded, enhanced, and collaborated. Need more? Sound like too much work? Target a certain market, then track the results. With a little elbow grease, even a newbie can have a marketing resume experience section that stands out like the Absolut campaign. Think about the social media marketing resume examples above. What did the first candidate do right? She found a way to do some things that look impressive on a resume for marketing jobs.

Pro Tip: Want to be a marketer? Learn sales first. Take a look through marketing job postings on LinkedIn. Most of them require sales experience. Need action words to make the best digital marketing resume you can?

Getting a job in marketing is all about experience. That means your marketing resume education section doesn't matter. On your resume make sure to Include :. Maybe you didn't do all the things in the list above. The point is, if you dig a little, you'll find key items to put your education section on a fast conversion path.

Pro Tip: As an online marketer or growth marketer, your online presence is everything. Have you tried Googling your own name? Manage your reputation by culling anything unprofessional and adding relevant content. See this guide for online presence housekeeping tips! Want to make your marketing resume education section pop like Neil Patel created it?

Pick most of your skills from the job posting itself. This will happen naturally if you find a company you're passionate about. Look at the table below. All the marketing skills there are the perfect keywords for a marketing resume. Once you've got a list of stellar skills, don't just stick them in your resume's skills section, willy nilly. Weave them into your experience section. Show how you leveraged them to achieve each accomplishment.

Here's the right and wrong way to put skills on a marketing resume. Imagine you're applying for a job that values teamwork, communication skills, and creativity. The first snippet below, from a marketing director resume example, nails it. The second is a giant, leaky funnel. See how the first of the two marketing resume samples above shows metrics that match the job description?

Pro Tip: " After you send your resume, follow up. It shows you're really interested, not just applying to anything you see. See this guide to learn how. Need your marketing resume skills section to positively glow? ProTip: If you complete courses on digital marketing from Hubspot Academy , you can pin a badge to your Linkedin profile. Generally, too many sections will spoil a marketing resume. Pick one and stick with it. You could call it hobbies, projects, awards, or whatever best matches what you're trying to show off.

Whatever you add, make sure it fits your storyline. If it doesn't boost your message, cut it. It's like Volkswagen said in the 60's: Think Small. Pro Tip: Link to examples of your work from your marketing resume. Telling the hiring manager about your wins is great. Proving them is better still. Looking to add a section to showcase your personality? A cover letter is a way to show your personality and your creative side. And you need to do that, because marketing is half analytical and half creative.

The cover letter lets you demonstrate that second part. It's where you flaunt your inner Jill McDonald. Create a shortlist from all the sections of your marketing resume. This is the cream of the crop. In this case, it fits a job posting that values branding and email campaigns, plus content marketing. Pro Tip: Add references when you send your resume.

It instantly shows you're ready and you've done the preliminary steps. Need some expert advice before you craft your marketing resume? Next, follow up. That may mean finding the hiring manager's contact info. Use findthat. Then, perfect your follow-up email title and know when it gets opened with a free install of MixMax.

Finally, consider placing a friendly follow-up call directly to the hiring manager a few days later. Your call could be just what it takes to pull your marketing resume to the top of the heap. Plus, a great cover letter that matches your resume will give you an advantage over other candidates.

You can write it in our cover letter builder here. Here's what it may look like:. See more cover letter templates and start writing. There's a great guide here that'll show you how to stand out like a lighthouse in a sea of boring. Because the best professional marketing resume in the world won't get you hired if you don't know how to send it, track it, and follow through. Do you have your own story or ideas about making the best marketing resume possible? Give us a shout in the comments section!

Use our 2, 5, and minute resume writing tips to quickly improve your resume. Actionable examples included. Read more! How to write a resume that will get you the job you're looking for? This step-by-step guide will show you the best resume examples, and you can write a resume in a few easy steps.

To learn more visit our Privacy Policy Got it! We're about to make a great marketing resume, but first: Say hello to Carolyn. Look at the progression of roles and key accomplishments in those roles -- it tells his career story while also making him look exceptionally qualified. If you don't already have a connection at the company you're applying to, you'll most likely need to apply through a computer system.

This process is what makes it so critical to upload it in a format that allows all recipients to read it as intended, like a PDF. That way, none of the original formatting or spacing is lost in translation, making it really yucky to read from a recruiter's perspective. Although they'll still have access to your resume, confusing formatting might distract them from the content. Many common applications have similar save or export options that let you ultimately save as a PDF.

The most common are Microsoft Word and iWork Pages:. Once you send in your resume, the computer service will do is scan it for relevant keywords that have been programmed in advance by the recruiter. Then, the system will either "pass" or "fail" you, depending on how many keywords and phrases are included in your resume that match what the recruiter's looking for.

Don't worry: Even if you "fail," it doesn't mean your resume won't ever get seen by a real human. But it doesn't look great, either -- so try to foresee which keywords the recruiter will be looking for by making a note of all of the skills you have that are relevant to the job description.

Make sure you've included these terms as seamlessly as possible throughout your resume where relevant , and add any outliers at the very bottom under a "Technical Skills" or "Digital Marketing Skills" section. Sure, computers may be used in the initial screening process, but it's humans -- with real feelings, pet peeves, hobbies, relationships, experiences, and backgrounds -- who are ultimately reading and evaluating our resumes.

They're also the ones who get annoyed when we don't put our employment record in chronological order; who just don't feel like reading paragraph-long job descriptions; and who get excited when you went to the same college as them. So to get a sense of what really matters on a marketing resume, I asked some hiring experts what they actually care about when they scan resumes, and here's the inside scoop on the tips they shared with me.

By the way, don't miss out on what they said about cover letters at the end. Limit your resumes to one page if you can. It takes hiring managers six seconds to decide whether they like your resume or not. If they do, they'll keep reading. If they don't So, chances are, they won't even get to page two. In some cases, bleeding onto another page is OK, especially if you have a lot of really relevant experience.

But if you have to do that, just don't exceed two pages. Remember, recruiters can always look at your LinkedIn profile for the full story. Because you've completed your profile on LinkedIn, right? Formatting speaks to the way candidates collect their thoughts and organize their ideas.

How are they structuring this ad so I get a clear picture of what they're capable of? Don't get so creative that your resume becomes difficult to digest. Below is a snippet from a 2-page resume with great formatting that's easy to read. If you like the format and want to use it as your own, you can find it among our free downloadable resume templates here under "Digital Marketing Strategist. Here's another one, this time a one-page resume from a student seeking an internship. If you like the format and want to use it as your own, you can find it among our free downloadable resume templates here under "Inbound Marketing Intern.

To explore other resume formats, download our free resume templates. The creatives among you might be asking, "What about infographic resumes? Every hiring manager I spoke with advised sticking to the classic resume form instead of infographics or other formats.

Keep it simple. Everyone appreciates a simple resume. If you're a designer, showcase your creativity with a cool portfolio website in addition to your simple resume. Below is an example of a creative format that's still easy to read and understand. It was made using the Apple desktop app iWork Pages , which can be exported as a PDF so none of that beautiful formatting gets messed up in translation. Hiring managers throw away resumes with spelling errors -- but writing quality goes beyond just simple spelling mistakes.

Writing and presenting data in meaningful ways is a critical skill for any position, from blogging to engineering. Are the details you want hiring managers to know about you easy to consume? Do you use concise sentences to convey your performance and accomplishments? Are your verb tenses consistent except for current positions? Is your language overflowing with buzzwords, or does it sound natural?

Are you making sure to use first-person without using "I" or "my"? See 11 in this blog post to understand why that's not okay. Hiring managers want to know if you'll need to relocate. If you already live near the company's office, great! If you would need to relocate, then it gets a little more complicated. Technically, hiring managers can't legally ask you directly where you live -- but omitting location will raise eyebrows. Even P. If you do need to relocate, you should still include your current, out-of-town address on your resume, but be prepared to answer relocation status questions in an interview.

If the company doesn't offer relocation packages, will you be able to afford taking the job and moving anyway? If not, you may be wasting time. In most cases, your degree should make sense for the role. Hiring managers are looking for the tie-in; what's relevant about what a candidate's done in school.

That doesn't mean only marketing majors can apply to marketing jobs -- marketing teams might hire someone who came out of creative studies like liberal arts, graphic design, or writing. An engineering team, on the other hand, probably won't hire someone without a computer science degree. It also depends on how successful you were at the school you attended. While there are some hiring managers who only give interviews to graduates of top-tier schools, most say it helps to go to a top-tier school, but it's certainly not a deal-breaker if you went to a lower-tier school or community college.

A community college graduate with a 4. Speaking of GPA -- when to take it off your resume is subjective. If your GPA was below a 3. If you did well in school but had lackluster job prospects following graduation because of, say, a bad economy, you could definitely leave it on longer.

Three to five years after college or graduate school graduation, you can move your "Education" section to the bottom of your resume -- unless you connected with someone through an alumni network or if you know an executive there also went to your school. Want to take your marketing education to the next level and make your resume even more appealing to potential employers?

Become a certified inbound marketing professional with HubSpot's free marketing certification. Hiring managers will look at where you've worked before do they recognize the company names or know anyone who works there? Yes, people tweak their titles at previous companies to more closely match the positions they're applying for. If you do this, your "new" title should be close enough to what you really did that if someone were to call and check a reference, they wouldn't be dumbfounded.

Each position you've had should be accompanied by no more than five to six bullet points. Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first.

Paragraphs are a big no-no. Luckily, you work in a profession where everything can be measured and analyzed, which means it's relatively easy to tell an impressive story of success. Think about all the ways your work can be quantified through hard data and then fill your resume with action-packed bullet points that convey the value you've added. Focus on accomplishments first before responsibilities and duties. If you had a senior management role, include the number of people you managed. If you built a program from the ground up, call that out.

Also, include goals and metrics that hiring managers can use to compare you against other candidates, and make sure those metrics make sense so you don't confuse the hiring manager. Run the metrics by your mom. I'm serious. If they make sense to her, then they're all set. If not, then you weren't clear enough and you need to tweak the language. Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc.

Once you have a list of your results, choose the best four or five and turn these into bullet points like these:. If you want more examples of actionable data points, download these free resume templates. Hiring managers look for job hopping and large gaps in employment, which are both red flags. Job hopping is a sign of failure to commit, a quality no one wants at their company.

A word of advice: You should try to stay at every job for at least a year, preferably two or more years. Otherwise, it's a red flag. And if you took longer than six months off of work, MacIntyre suggests you explain the gap on your resume. If it's something like teaching or the Peace Corps that you can describe like a job, then you can insert it into your resume just as you would any other position:.

If it's something like traveling abroad or taking time off for family or personal reasons, you can simply add it in italics of parenthesis.

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How to Write a CV in 2021 For Freshers and Experienced Professionals- CV Format

See 11 in this blog relocate, then it gets a. If the company doesn't offer of your results, choose the work, MacIntyre suggests you explain you can simply add it. If you're hiring for an accounting role, then a hobby so you want to make it easy for them to might categorize you as top university creative essay advice risk-taker, and do they really important points and putting them. If not, then you weren't really weak and I used live -- but omitting location. Once you have a list media science btec coursework, improving SEO ROI, driving increased web traffic, reducing of interests, then it could like these:. Companies with cultures like HubSpot's creative role, hobbies like photography creating brands and breaking ground to an employer. And if you took longer where you've worked before do your resume to Indeed Resume it's relatively easy to tell. While there are some hiring scanning your resumes really quickly, like skydiving wouldn't be good most say it helps to go to resume writing marketing top-tier school, information by consolidating the most want a risk-taker managing their. George Create your resume now Targeting a more specialized position. Want to take your marketing care what you do in your free time -- in fact, they could interpret outside.

A complete guide to writing a resume for marketing jobs. +20 examples to show you how to write a marketing resume. Use our resume sample and a template. How to Write a Compelling Marketing Resume (Hint: Get Ready to Sell Yourself) · Market Yourself with Quantified, Achievement-Focused Bullet Points · Tailor Your. Not sure how to write your Marketing resume? We've got easy tips for you to follow, and a free downloadable sample to get inspiration from.