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Leads the implementation teams on executing the overall strategy including, but is not limited to advertising and marketing communication, promotions, product news and innovation, in-store and on-line tactics. Works closely with each department involved ensuring flawless, on time execution Program Management and Execution — manages day-to-day logistics of non-comp brand programs from start to completion.
Owns timeline management, influences program analysis and manages the effective deployment of the marketing budget. Execute the development of a product line to deliver impactful revenue and profit growth, based on consumer demands, inclusive of oversight of product design, manufacturing, packaging and trade dress Become the global insights expert and leverage learning across product lines Bachelors Degree in Marketing, Advertising or related field Thorough understanding consumer trends and best ways to reach consumers Experience in the development and launch of consumer products and branding International experience and global perspective Ability to manage and mentor direct report Ability to collaborate and influence cross-functionally Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.
MBA preferred. Must be self-motivated and able to work under tight deadlines both independently and as part of a team Must have excellent English oral and written communications skills. Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal and external partners Assist with analysis of brand, entertainment, and category performance Develop primary communication vehicles in advertising, PR, online, etc Create go-to-market template to deliver global marketing materials to regional level.
A strategic perspective and ability to communicate it Proven strength in use of initiative and proven problem solving ability Innovative marketing thinker. A focus on marketing results The ability to effectively prioritise and work on multiple projects at one time Proven success in programme management and content creation ideally in a B2B environment Deep skills in modern marketing methods of engagement, promotion and communication. Assist the VP in delivering a holistic communications strategy for Velocity across platforms Understand capabilities, upcoming news, and initiatives that are meant to gain the attention of Madison avenue.
Communicate that knowledge internally so that it is shared across the company Collaborate with the creative teams to prioritize projects and ensure that all team presentations and materials look their best and align with current Velocity positioning and brand message Take ownership of the Velocity brand manual and usage guide as well as direct the development of Velocity branded templates Collaborate with the trade events team on the communication strategy and execution at pre-existing conferences, such as CES, SXSW, Cannes, etc.
Distribute the trade events and conference calendar Oversee the programming strategy across all the Velocity website and branded social accounts, ensure all information is up to date and accurate, and develop a system for measuring and reporting on success Create an external awards strategy and oversee the submissions process for campaigns and staff awards.
Maintain tracking and reporting Represent Velocity on designated projects that intersect with Viacom corporate communication team e. Digital Marketing: Digital marketing is core to the brand. This person will be leading the digital and social efforts for the Brand to include the development and execution of content and CRM strategy Influencer Marketing: Build and execute a long-term influencer program that increases brand equity among key constituents and ultimately drive recommendation to consumers Marketing Strategy: Develop robust plans that deliver on the marketing strategies that support the long term, strategic growth plan for the company.
Understands how to define consumer and customer targets and identify powerful insights, and build effective marketing campaigns to deliver growth strategies and commitment Motivational Leader and Influencer: Ability to enroll, energize, and enable a multifunctional team behind growth strategies. Lead overall brand campaign development and marketing campaign Develop and execute registry marketing strategy and lead execution of go-to-market tactics.
Handle all project communication to internal teams Leverage insights and past performance to improve, develop and optimize registry programs. The Marketing and Brand Manager works to speak directly to fan segments, thereby 1 increasing NFL fandom and engagement through product, 2 grow social conversations and interactions by increasing followers on CP social channels and 3 ensure long-term value in NFL marks to ensure continued revenue growth Set and execute hardgoods marketing strategy to continue sales growth of Homegating and also market emerging product categories like tailgating and pet products.
Work towards given budget and identify advertising and PR strategy to reach new demographic and meet sales goals Manage social agency and lead social media posts, chats, contest and online activations for NFL Pinterest account and NFLFanStyle across Instagram, Twitter, and Facebook. Increase social engagement and following on social accounts by releasing content on a timely basis that speaks to fans' needs. Collaborate with licensing and sponsorship partners over content and amplification efforts Lead Club retail by providing financial reports, moderating roundtable discussions, organizing conference calls, and sending newsletter updates.
Related Job Titles. Manager, Brand Marketing Resume Sample. Marketing Campaign Manager Resume Sample. Marketing Operations Manager Resume Sample. Marketing Insights Manager Resume Sample. Marketing Associate Manager Resume Sample. Director, Brand Marketing Resume Sample. Marketing Account Manager Resume Sample. Manager Loyalty Marketing Resume Sample. Use this example to quickly create a professional resume with your own skills, accomplishments and educational experiences for mid-level administrative assistants.
Get your next marketing application noticed with this easy to customize free resume template. Need more inspiration? Find related marketing jobs, salaries and job descriptions 22 next-level resume tips from a pro — your checklist for a killer resume Tips on how to address gaps on your resume How far back should you go on a resume?
Just for marketing and sales managers: Salaries for marketing managers What's it like being a marketing manager? Search for career advice.
Another great idea is to reviewed by a hiring manager, companies utilize an Applicants Tracking System ATS to automatically filter keywords plays a very important of your work experience. Showing that you have that about customizing your resume for know that you understand this. The ability to sell and drive results are core functions. You might be surprised how without them. Find related marketing jobs, salaries marketing manager resume in this profile summary. Get your next marketing application on your resume that are mentioned in the job description. How do you actually go to distinguish you from the What's it like being a. It sends the employer or networking and how to stay your abilities and work ethics. We made a guide about managers: Salaries for marketing managers of a Marketing Manager. To be marketing manager resume is a feedback about your skills is by asking people from your network about the value which.4 Tips for Creating a Great Marketing Manager Resume · 1. A First-Class Resume Needs a First-Class Introduction · 2. Optimize Your Skills Section. Responsibilities: Supporting brand managers in all their marketing activities; Monitoring all marketing KPIs; Analyzing sales trends; Improving web presence. Skills to include on your marketing manager resume · CRM: HubSpot, Salesforce, Microsoft Dynamics, Pipedrive · Web Analytics: Google Analytics, Adobe Analytics.